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anacaona

La Pared, Calle Cerra, Santurce

Pintada

Pegadas y pintadas en las paredes de la isla.

Every face on this wall has a routine. Tap one and take hers.

A long white block wall in Santurce covered with wheatpasted portraits of Puerto Rican women in black and white, Bija red and gold, a poster reading ¿Qué estoy, pintada en la pared?, and a huge red flor de maga sprayed at the right
Portrait of a laughing young woman with a big round afro, printed for the wall

Damp skin, then Hyaluvia.

Te van a preguntar. Diles que fue el agua.

Hyaluronic acid pulls water into your skin and holds it there, so it looks plump and dewy in minutes. Hyaluvia sinks in fast, with a soft iris and violet scent.

How she uses it
Wash, press Sorbito in with your palms, then Hyaluvia while skin is still damp. Your cream on top.
Her trick
The damper your skin, the more it drinks.

Hyaluvia, Sorbito

Portrait of a silver-haired woman with a short pixie cut and red lipstick, printed for the wall

Slow and sure, after dark.

La luna trabaja mientras tú sueñas.

Bakuchiol and Bidens pilosa come from plants and smooth the look of lines and rough texture, week after week. Comfortable on sensitive skin, with rose and warm spice.

How she uses it
At night on clean skin: Bakuluna or the Enamorada serum, then Enamorada night cream, then a tap of the eye serum. Start every other night.
Her trick
Sunscreen every morning, and a photo by the same window once a month.

Bakuluna, Enamorada Retinol-Alternative Serum, Enamorada Night Moisturizer, Enamorada Retinol-Alternative Eye Serum

Portrait of a woman with waist-length box braids and a gold nose ring, printed for the wall

Clean scalp, all week.

Bajo el moño, la semana entera.

Moñito lifts flakes and buildup right at the scalp with lactic acid and leaves the style alone. Romerito is rosemary, almond and peppermint for a cool massage. Restregón clears out a week of product.

How she uses it
Moñito along your parts a few nights a week. Romerito before wash day. Restregón on a wet scalp once a week.
Her trick
The nozzle goes straight to the scalp, right between the parts.

Moñito, Romerito, Restregón

Portrait of a smiling woman with wavy brown hair and reading glasses pushed up on her head, printed for the wall

Wash twice at night.

Aceite que se derrite, leche que se lleva el día.

Derretida melts makeup and sunscreen into sunflower oil, then turns to milk under the water. Espumosa follows with an airy grapefruit foam, and skin comes out clean and soft.

How she uses it
Dry hands, dry face: massage Derretida in, add water, rinse. Then Espumosa. Dry skin takes Cremosa instead of the foam.
Her trick
Mornings, one wash is plenty.

Derretida, Espumosa, Cremosa

Portrait of a young woman with a platinum buzz cut and gold studs, printed for the wall

Shine off, glow stays.

Día húmedo, poros en paz.

Salicylic acid dissolves in oil and clears pores. Matemática washes off shine with mate leaf and juniper, and Matecito keeps skin calm and matte all day.

How she uses it
Matemática morning and night. Salisí on a cotton pad after washing, on humid days. Matecito to finish.
Her trick
Oily skin still wants moisture, and Matecito is weightless.

Salisí, Matemática, Matecito

Portrait of a laughing woman with long dark curls and caramel highlights, printed for the wall

Wash day for curls.

Los rizos salen del agua cantando.

Curls drink more than straight hair. Rizosa washes gently with aloe and argan, the 3-in-1 works as conditioner, mask or leave-in, and the mist brings curls back between washes.

How she uses it
Shampoo the scalp and let it run through the lengths. Rizosa on soaking-wet hair, detangle with your fingers, rinse or leave some in. Scrunch and let it dry.
Her trick
Day three: mist, scrunch, go.

Rizosa Curl Shampoo, Rizosa 3-in-1 Curl Treatment, Rizosa Curl Texture Mist

Portrait of an older woman with short white curly hair and a gentle smile, printed for the wall

Eyes up before coffee.

Mientras se cuela el café, tus ojos despiertan.

Cafecito patches wake up puffy eyes with caffeine and vitamin C. Ojazos brightens the look of dark circles with ginkgo and horse chestnut, and Planchita smooths with hyaluronic acid.

How she uses it
Patches on while the coffee brews. Peel, then tap Ojazos or Planchita in with your ring finger.
Her trick
Keep the patches in the fridge.

Cafecito, Ojazos, Planchita

Portrait of a woman with a sleek high ponytail and sharp winged eyeliner, printed for the wall

Skin first, lashes last.

De la raíz a la punta, y mira hacia arriba.

Peptivelo is a peptide foundation that evens the look of skin and sets to soft velvet. Secretito covers dark circles and spots and stays comfortable. Abanico lengthens and builds, stroke by stroke.

How she uses it
Peptivelo sheer with your fingers, more where you want it. Secretito dabbed and blended with a fingertip. Abanico from root to tip, a second coat while it's wet.
Her trick
Look up while the mascara sets.

Peptivelo, Secretito, Abanico

A two-story portrait of a silver-haired woman pasted on a coral wall in Old San Juan, the same woman standing on the cobblestones below it
Viejo San JuanOld San Juan
Portrait of a serene woman with salt-and-pepper locs in a high bun, printed for the wall

For the days skin talks back.

Cuando todo grita, tu piel descansa.

Mimada is a prebiotic jelly that helps reactive skin feel balanced. Tranquila is aloe, jojoba and hyaluronic acid, fragrance-free and quiet. Prebrisa is the mist for noon.

How she uses it
After a gentle wash: Mimada, then Tranquila. Prebrisa over makeup whenever your face feels hot.
Her trick
Bring your acids back one at a time, a few days apart.

Tranquila, Mimada, Prebrisa

Portrait of a smiling woman with a curly chin-length bob, printed for the wall

A few drops at night.

Gotas tibias en las manos, y la noche baja la voz.

Bajito is hemp seed oil and CBD for dry, stressed skin. Oleaje blends jojoba, avocado, sea buckthorn and evening primrose for glow. Arganoro is argan and avocado, still glowing at breakfast.

How she uses it
Warm a few drops in your palms and press them in, last thing at night.
Her trick
What's left on your hands goes on your cuticles and ends.

Bajito, Oleaje, Arganoro

Portrait of a young woman with long copper red hair, printed for the wall

Color, glossy.

Pelo de espejo, camino a casa por Santurce.

Espejito leaves hair smooth and mirror-shiny with wheat protein, scented with smoky vetiver. Limonada detangles with panthenol and smells like lemon peel and fresh herbs.

How she uses it
Espejito shampoo, then the conditioner on the lengths for a few minutes. Limonada on the days you want it lighter.
Her trick
The last rinse cool, for extra shine.

Espejito Vetiver Gloss Shampoo, Espejito Vetiver Gloss Conditioner, Limonada

Portrait of a woman with an ash-blonde bob and tortoiseshell glasses, printed for the wall

Peptides, morning and night.

Que te miren, que te miren bien.

Peptides are short chains of amino acids, and they help skin look firm, smooth and bouncy. Mírame is the serum, Peptidiosa the cream, Coqueta the one for your eyes.

How she uses it
Morning and night: Mírame, then Peptidiosa, then a tap of Coqueta.
Her trick
Peptides play well with everything, vitamin C included.

Mírame, Peptidiosa, Coqueta

Portrait of a laughing woman with her hair in Bantu knots and big gold hoops, printed for the wall

Vitamin C before the sun.

Abre la ventana. Que entre la luz.

C-Luz is a stable vitamin C with ferulic acid and sea buckthorn oil: a healthy glow now, and the look of dark spots fades over time. Silky, with sweet mandarin.

How she uses it
Mornings after washing. Kojicé on top, then sunscreen.
Her trick
Keep the cap tight and the bottle out of the sun.

C-Luz, Kojicé

Portrait of a powerful woman with very short natural hair and strong brows, printed for the wall

Glow where the light hits.

Oro en las manos, sol en los hombros.

Destapada is argan, rosehip and sweet almond oil that sinks into damp skin and leaves it glowing. Cariño is shea and cocoa butter for dry, sensitive skin.

How she uses it
Out of the shower, still damp: Cariño everywhere, Destapada on shoulders, collarbones and legs.
Her trick
A drop of Destapada in your Cariño gives an all-over sheen.

Destapada, Cariño

Portrait of a young woman with long wavy hair and curtain bangs, printed for the wall

Light for hot mornings.

Se va la noche, llega tu brillo.

Jugosa washes off the night with aloe and blackberry and smells fruity and green. Rosita is the rose water foam for softer mornings. Alada is a feather-light day cream with argan and bisabolol that holds up all afternoon.

How she uses it
Jugosa or Rosita, rinse, Alada, sunscreen. Done before the coffee.
Her trick
Cold water on the last rinse wakes you up.

Jugosa, Rosita, Alada

Portrait of a regal woman with thick wavy black hair and a silver streak, printed for the wall

The rich cream, after dark.

Noche de cacao, piel de seda.

Bombón is cocoa butter, shea and aloe, and skin wakes up softer and smoother-looking. Abrazote goes richer still, with argan and olive oil, for very dry skin.

How she uses it
Warm a little between your palms and press it in, the last step of the night.
Her trick
Your neck and chest get the leftovers.

Bombón, Abrazote

A Bija red portrait of a laughing woman in Bantu knots pasted across a closed roll-down gate, the same woman sitting on the step below and laughing up at it
La BodegaSanturce
Portrait of a joyful woman with long braids wound into a high bun, printed for the wall

Smoother by morning.

Esta noche se va lo opaco, mañana amaneces nueva.

Glycolic and lactic acids sweep off dull surface skin, so it looks smoother and brighter. Glicolinda is the toner for a few nights a week. Lactazo is the lactic peel for once or twice a week.

How she uses it
At night on clean, dry skin: Glicolinda one night, Lactazo another. Sunscreen the next morning.
Her trick
Skin feels tight? A few quiet nights with Ceramanta.

Glicolinda, Lactazo

Portrait of a young woman with dark curly hair and a big gap-toothed grin, printed for the wall

Lips, soft then red.

Labios listos. El beso, para después.

Boquita masks soak lips with hyaluronic acid and panthenol, so they look smooth and full. Then a velvet matte: Sonrojo in dusty rose, Sanjuanera in terracotta.

How she uses it
Boquita on while you do your face. Peel, blot, color.
Her trick
Press the lipstick on with a fingertip for a soft stain.

Boquita, Sonrojo, Sanjuanera

Portrait of a woman with sleek shoulder-length hair, gold hoops and a red blouse, printed for the wall

Dark spots, little by little.

Poco a poco, las marcas se desvanecen.

Alpha-arbutin and kojic acid soften the look of dark spots and the marks breakouts leave. Poquito goes all over, Kojipunto straight on one spot. Paciencia pairs Poquito with C-Luz for less.

How she uses it
Poquito after washing, morning and night. A dab of Kojipunto on the mark. Sunscreen every morning.
Her trick
Hands off breakouts and the marks fade faster.

Poquito, Kojipunto, Paciencia

Portrait of a confident woman with a short dark pixie cut and a flower tattoo on her shoulder, printed for the wall

The shower smells like this now.

Canta en la ducha. La toronja te sigue.

Cantarina is grapefruit, Mentolada peppermint and dark cedar, Humito ginger against smoky cardamom: big bottles for hands and body. Fresquita is the aluminum-free deodorant, with lavender and orange peel.

How she uses it
Pick by the hour: Cantarina or Mentolada in the morning, Humito at night. Fresquita on dry skin.
Her trick
A pump on a washcloth goes further.

Cantarina, Mentolada, Humito, Fresquita

Portrait of a laughing older woman with a silver afro and gold glasses, printed for the wall

Flat roots, lifted.

Desde la raíz, sube.

Rosemary oil, caffeine and keratin give fine hair fuller-looking volume, and peppermint leaves the scalp cool. The conditioner detangles and keeps the roots light.

How she uses it
Shampoo the scalp twice after a styling day. Conditioner from the ears down.
Her trick
Dry it upside down.

Esponjosa Volume Shampoo, Esponjosa Volume Conditioner

Portrait of a young woman with long voluminous ringlets and a nose stud, printed for the wall

After the beach.

Después del sol y la sal, rocío.

Sedienta is hyaluronic acid, aloe and rose water for skin that's had sun and salt. Playera washes the sand out of dry hair and leaves it soft and easy to detangle.

How she uses it
Rinse off, Playera in the shower, Sedienta on a damp face.
Her trick
After a flight, Sedienta again.

Sedienta, Playera

Portrait of a calm woman with brown hair in a low bun and a bare face, printed for the wall

A bare-faced morning.

De la frente a los talones, suave como una violeta.

Todita washes face and body in one soft lather with linden, jasmine and plum. Jojobella keeps skin soft from first coffee to last light.

How she uses it
Todita in the shower, Jojobella after. That's the morning.
Her trick
Add sunscreen and you're out the door.

Todita, Jojobella

Portrait of a bold woman with short honey-blonde curls and red lipstick, printed for the wall

Second-day hair.

El peinado de ayer pide otra vuelta.

Despeinada soaks up oil at the roots and brings back lift. Mansa is the gentle shampoo for a sensitive scalp, for the day you do wash.

How she uses it
Mist Despeinada at the roots, wait a minute, massage, brush out.
Her trick
Spray it the night before and wake up with lift.

Despeinada, Mansa

Three huge portraits of women pasted on the concrete wall under an expressway
El Expresounder the expressway, San Juan
Portrait of a radiant woman with wavy shoulder-length hair and a gold chain, printed for the wall

Elbows and heels, tonight.

Codos y talones, esta noche les toca.

Codazo softens rough elbows, knees and heels with a gentle form of urea and panthenol. Ambarina is cocoa and mango butter for your hands, in amber and leather.

How she uses it
Codazo on the rough spots every night. Ambarina on your hands whenever.
Her trick
Socks over Codazo, and your heels feel different by the weekend.

Codazo, Ambarina

Portrait of a young woman with long locs to her waist, printed for the wall

Spice on bare skin.

Noche en la terraza, sándalo en la piel.

Especiada is a silky body serum with hyaluronic acid and jojoba, scented with pink pepper, cardamom and ginger over sandalwood. The hand cream carries the same spice.

How she uses it
Pump it over damp skin after the shower. The hand cream lives in your bag.
Her trick
Wear it instead of perfume.

Especiada Body Serum, Spices & Sandalwood, Especiada Hand Cream, Spices & Sandalwood

Portrait of an older woman with a long white braid over her shoulder, printed for the wall

Ceramides while you sleep.

Arrópate, piel. La noche es larga.

Ceramides are part of your skin's own barrier. Ceramanta holds moisture in all night, with white flowers and lavender. Dormilona is fragrance-free and calms the look of redness by morning.

How she uses it
Last thing at night on clean skin. Dormilona on the nights skin feels sensitive.
Her trick
After sun or a peel night, Ceramanta.

Ceramanta, Dormilona

Portrait of a laughing woman with curly hair in a high puff and clear glasses, printed for the wall

Feel the tingle.

¿Sientes la chispa? Ya está haciendo efecto.

Cosquilla pairs micro-spicules with vegan PDRN and centella, and the tingle means it's working: skin looks smoother and more refined. Exofina is the everyday serum, fragrance-free, with exosomes and niacinamide.

How she uses it
Cosquilla on calm skin, at night, a few times a week. Exofina under your cream on the other nights.
Her trick
Cosquilla nights are acid-free nights.

Cosquilla, Exofina

Portrait of a confident woman with a sharp black bob, printed for the wall

The day cream they remember.

Que te recuerden por cómo brillas.

Famosa smooths the look of fine lines with hyaluronic acid, shea and avocado oil, and sits smooth under makeup. Firmeza pairs it with Mírame for less.

How she uses it
Mornings after your serum, sunscreen on top.
Her trick
A small pump covers face and neck.

Famosa, Firmeza

Portrait of a young woman with curls half up in a claw clip, laughing, printed for the wall

Cool skin on hot days.

Cuando el día arde, tú, fresca.

Niafresca is a cool, bouncy gel cream with niacinamide and ginkgo. Zincera is water-light and oil-free, with aloe and zinc, and it vanishes on contact.

How she uses it
Niafresca for normal to dry skin, Zincera for oily. Sunscreen on top.
Her trick
Keep either one in the fridge in summer.

Niafresca, Zincera

Portrait of a serene woman with very short gray natural hair, printed for the wall

After a late night.

Tu secreto, bien guardado.

Trasnochada patches refresh tired eyes with panthenol, cherimoya and rooibos. Doradas are gold-flecked, with niacinamide and hyaluronic acid. Relajada calms the look of puffiness with CBD and wild mango butter.

How she uses it
Patches on while you get ready, then Relajada tapped in.
Her trick
Lie down while they work.

Trasnochada, Doradas, Relajada

Portrait of a playful woman with wavy dark hair, blunt bangs and red lipstick, printed for the wall

Clay, sand and a polish.

Arcilla en la cara, el mundo en pausa.

Verdosa is white and green clay that soaks up oil and leaves pores looking clear. Lava buffs rough skin with volcanic sand. Chispazo is a kojic polish for face and body that leaves a flash of glow.

How she uses it
Verdosa once or twice a week. Lava and Chispazo on wet skin, on different days.
Her trick
Clay on, feet up.

Verdosa, Lava, Chispazo

Portraits pasted along a low white beach wall in Piñones, two women walking past barefoot and laughing, the sea behind
PiñonesLoíza
Portrait of a warm woman with long straight black hair and gold hoops, printed for the wall

Amber for the night out.

Sobre la piel húmeda, ámbar para salir.

Ambarina is a silky body serum in woody amber, leather and juniper. Vaporosa is the wash: patchouli, amber and vanilla, for long showers with steam on the mirror.

How she uses it
Vaporosa in the shower, Ambarina on damp skin after.
Her trick
Layer them and the scent lasts into the night.

Ambarina, Vaporosa

Portrait of a cool woman with shaved sides, a curly top and a septum ring, printed for the wall

Makeup off, fast.

Agita, cierra los ojos y adiós, rímel.

Adiosito is a two-phase remover with aloe and hyaluronic acid, and waterproof mascara slides right off. Pasadita lifts the rest in a single sweep with linden and aloe.

How she uses it
Shake Adiosito, hold a soaked pad on closed eyes, wipe. Pasadita on a fresh pad for the face.
Her trick
Too tired for more? Pasadita and bed.

Adiosito, Pasadita

Portrait of a laughing older woman with a curly gray bob, printed for the wall

A long soak.

Pies cansados, agua tibia, lavanda.

Remojón is magnesium, Epsom and sea salt with lavender. Quédate is sandalwood and patchouli, Mecedora coconut and amber, Naranjada orange and vanilla.

How she uses it
A handful under warm running water. Stay until it cools.
Her trick
Light a candle and leave your phone in the other room.

Remojón, Quédate, Mecedora, Naranjada

Portrait of a young woman with platinum curls and dark roots, printed for the wall

Bleached, and back.

Bienvenido, brillo. Te extrañábamos.

Bleach roughs up every strand. Volvió is a keratin mask that softens dry ends and helps reduce breakage. Kerabrisa is a keratin mist for flyaways and shine.

How she uses it
Volvió after shampoo once a week, a few minutes, then rinse. Kerabrisa on damp or dry hair before the sun.
Her trick
Trade off: a Volvió week, then an Espejito week.

Volvió, Kerabrisa

Portrait of a thoughtful woman with two-strand twists and gold earrings, printed for the wall

A pump in anything.

Debajo de todo, el agua que te sostiene.

These mix into the serum or cream you already love. Chorrito adds hyaluronic acid, Cafeinazo caffeine for short nights, Comodín ginkgo, green tea and grape seed for long hot days.

How she uses it
A pump in your palm with your cream, mix, press in.
Her trick
Mix two on the mornings that need it.

Chorrito, Cafeinazo, Comodín

Portrait of a regal woman with dark wavy hair pulled back and red lipstick, printed for the wall

Light a candle.

Cuando canta el coquí, enciéndela.

Soy wax candles with cotton wicks. Coquí is lavender, Musgosa moss and wet wood, Llegada heather and honey, Silvestre wildflowers after rain.

How she uses it
Let the top melt edge to edge before you blow it out.
Her trick
Trim the wick before every light.

Coquí, Musgosa, Llegada, Silvestre

Portrait of a confident woman with long sleek straight hair and glossy lips, printed for the wall

Clear skin, every day.

Clara como el agua, fresca como la mañana.

Despejada is a clear aloe and plum gel that cuts through shine. Impecable is the whole routine, Despejada, Famosa by day and Bakuluna at night, for less than apart.

How she uses it
Despejada morning and night. Famosa after it by day, Bakuluna before bed.
Her trick
Fresh pillowcases help.

Despejada, Impecable

Portrait of a smiling woman in a deep red head wrap with big gold hoops, printed for the wall

Fizz in the tub.

Domingo largo, burbujas de sol.

Bath bombs that fizz the tub awake. Azahar is neroli and orange, Aguacero eucalyptus and mint, Canelita vanilla and cinnamon, Telón bergamot and pine. Burbujeo and Abrigada come three to a box.

How she uses it
Fill the tub, drop it in, get in while it fizzes.
Her trick
Burbujeo and Abrigada make the easy gift.

Azahar, Aguacero, Canelita, Telón, Burbujeo, Abrigada

El glosario

What's in it, and where to find it.

Hyaluronic acidácido hialurónico
Holds water in the top layers of skin, so it looks plump and dewy.
HyaluviaSedientaChorritoSorbito
Vitamin Cvitamina C
An antioxidant for glow. The look of dark spots fades with steady use.
C-LuzKojicéCafecito
Niacinamideniacinamida
Vitamin B3. Refines the look of pores and leaves skin smooth.
NiafrescaExofinaDoradas
Peptidespéptidos
Short chains of amino acids that help skin look firm and smooth.
MíramePeptidiosaCoquetaPeptivelo
Bakuchiolbakuchiol
A plant alternative to retinol that smooths the look of fine lines.
Bakuluna
Bidens pilosaBidens pilosa
A flowering plant used as a gentle alternative to retinol for lines and texture.
Enamorada Retinol-Alternative SerumEnamorada Night MoisturizerEnamorada Retinol-Alternative Eye Serum
Kojic acidácido kójico
Softens the look of dark spots and marks over weeks.
KojipuntoKojicéChispazo
Alpha-arbutinalfa-arbutina
Softens the look of dark spots and post-blemish marks, gently and steadily.
Poquito
AHAs: glycolic and lacticácidos glicólico y láctico
Sweep away dull surface skin for glow and smoothness. Use at night, sunscreen by day.
GlicolindaLactazoMoñito
BHA: salicylic acidácido salicílico
Dissolves in oil and clears pores. Made for humid days and oily spots.
Salisí
Ceramidesceramidas
Part of the skin's own barrier. They help it hold moisture.
Ceramanta
Prebioticsprebióticos
Help skin feel balanced and calm.
MimadaPrebrisa
Caffeinecafeína
Helps skin and eyes look awake and less puffy.
CafecitoCafeinazo
Ureaurea
A humectant that softens rough, dry skin.
Codazo
Keratinqueratina
The protein hair is made of. Smooths and adds shine to damaged strands.
VolvióKerabrisa
Rosemary oilaceite de romero
Nourishes the scalp and leaves hair soft and shiny.
RomeritoRestregónEsponjosa
PDRNPDRN
A skin-loving ingredient paired with micro-spicules for smoother, more refined-looking skin.
Cosquilla
Exosomesexosomas
Paired with niacinamide for a refined look and a soft glow.
Exofina

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